The Zouk story
Zouk was founded in 2015 by Disha Singh, Pradeep Krishnakumar and is owned today by Zouk. It is one of 19 Fashion & Accessories brands in this year's ranking, where it places #7.
Why people trust Zouk
Vegan, cruelty-free materials and Indian prints build an ethical brand story.
The watch-out
It is still small in scale.
Why Zouk ranks #57
Brand Positioning, scored 80 out of 100.
Brand Recall, scored 64 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Zouk scores 73.84 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Zouk in WCRC's India's Most Trusted D2C Brands 2026?
Zouk ranks #57 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 73.84 out of 100.
Why is Zouk trusted?
Vegan, cruelty-free materials and Indian prints build an ethical brand story.
What is Zouk's revenue?
₹127 Cr revenue (FY25), as per the company's filed accounts or published results.
Who owns Zouk?
Zouk is owned by Zouk. It was founded in 2015 and is based in Mumbai.
What is Zouk's biggest challenge?
It is still small in scale.
Key facts
| Brand | Zouk |
|---|---|
| Company / owner | Zouk |
| Headquarters | Mumbai, India |
| Founded | 2015 |
| Founder(s) | Disha Singh, Pradeep Krishnakumar |
| Latest revenue | ₹127 Cr revenue (FY25), as per company filings |
| Sector | Fashion & Accessories |
| Country of origin | India |
Sources
- Financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data