The Pepperfry story
Pepperfry was founded in 2012 by Ambareesh Murty, Ashish Shah and is owned today by Trendsutra Platform Services. It is one of 13 Home & Living brands in this year's ranking, where it places #8.
Why people trust Pepperfry
Wide choice and studios build buyer confidence.
The watch-out
Losses and the death of its co-founder in 2023 hit the business.
Why Pepperfry ranks #72
Brand Recall, scored 78 out of 100.
Brand Love, scored 68 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Pepperfry scores 71.48 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Pepperfry in WCRC's India's Most Trusted D2C Brands 2026?
Pepperfry ranks #72 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 71.48 out of 100.
Why is Pepperfry trusted?
Wide choice and studios build buyer confidence.
What is Pepperfry's revenue?
₹189 Cr revenue (FY24, latest reported), as per the company's filed accounts or published results.
Who owns Pepperfry?
Pepperfry is owned by Trendsutra Platform Services. It was founded in 2012 and is based in Mumbai.
What is Pepperfry's biggest challenge?
Losses and the death of its co-founder in 2023 hit the business.
Key facts
| Brand | Pepperfry |
|---|---|
| Company / owner | Trendsutra Platform Services |
| Headquarters | Mumbai, India |
| Founded | 2012 |
| Founder(s) | Ambareesh Murty, Ashish Shah |
| Latest revenue | ₹189 Cr revenue (FY24, latest reported), as per company filings |
| Sector | Home & Living |
| Country of origin | India |
Sources
- Financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data