Official ranking by WCRC. Original at wcrcleaders.com
#30 of 100 – Health & Wellness

Traya

A hair-fall treatment brand mixing Ayurveda, dermatology and nutrition.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 76/100
Traya ranked #30 in India's Most Trusted D2C Brands 2026 by WCRC
Trust Score77.20out of 100
India D2C rank#30 of 100
HeadquartersMumbai
Founded2019
Latest revenue~₹600 Cr revenue (FY26)
Trust pillar76/100

The Traya story

Traya was founded in 2019 by Saloni Anand, Altaf Saiyed and is owned today by Traya Health. It is one of 9 Health & Wellness brands in this year's ranking, where it places #3.

Why people trust Traya

Diagnosis-led plans and visible results build strong word of mouth.

The watch-out

Results vary by person.

Why Traya ranks #30

Strongest of the four trust-led pillars

Brand Positioning, scored 82 out of 100.

Room to grow

Consumer Trust & Sentiment, scored 76 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Traya scores 77.20 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
76
Brand Recall (18%)
78
Brand Positioning (15%)
82
Brand Love (15%)
78
Product, Innovation & Delivery (10%)
76
Digital & Financial Soundness (6%)
78
Governance & ESG (4%)
64

Versus its nearest rivals

Questions people ask

What rank is Traya in WCRC's India's Most Trusted D2C Brands 2026?

Traya ranks #30 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 77.20 out of 100.

Why is Traya trusted?

Diagnosis-led plans and visible results build strong word of mouth.

What is Traya's revenue?

~₹600 Cr revenue (FY26), as per the company's filed accounts or published results.

Who owns Traya?

Traya is owned by Traya Health. It was founded in 2019 and is based in Mumbai.

What is Traya's biggest challenge?

Results vary by person.

Key facts

BrandTraya
Company / ownerTraya Health
HeadquartersMumbai, India
Founded2019
Founder(s)Saloni Anand, Altaf Saiyed
Latest revenue~₹600 Cr revenue (FY26), as per company filings
SectorHealth & Wellness
Country of originIndia

Sources

  • Financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer

Financials. Only brands whose owners publish financial results were considered for this research. Brands that do not publish their financials have not been assessed or ranked.

Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand, and it is not investment, financial or purchasing advice.

Facts and figures. Revenue is shown as reported in company filings and published results for the latest available financial year. WCRC has not audited these figures. Scores reflect WCRC's assessment at the time of research and may be revised.

Trademarks. Brand names and trademarks belong to their owners. Their use here does not imply any affiliation with or endorsement by WCRC.

Corrections. To report an error or request a review, write to consulting@wcrcint.com.