MB-424 · Broadcast Television & News · Media, Entertainment & Sports
Aaj TakMegaBrand · News — Hindi
Aaj Tak is the MegaBrand for News — Hindi in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as ABP News, India TV, News18 India, Zee News and TV9 Bharatvarsh.
- MegaBrand
- Aaj Tak
- Category
- News — Hindi
- Industry
- Broadcast Television & News
- Sector
- Media, Entertainment & Sports
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-424 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Broadcast Television & News; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of News — Hindi, Aaj Tak is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Aaj Tak on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for News — Hindi in India?
Aaj Tak is the MegaBrand for News — Hindi in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Aaj Tak?
ABP News, India TV, News18 India, Zee News and TV9 Bharatvarsh were assessed alongside Aaj Tak, in the same fieldwork and on the same 50 parameters.
Is Aaj Tak in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Aaj Tak, is in contention for Industry MegaBrand in Broadcast Television & News and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Broadcast Television & News
How to cite
WCRC Intelligence, "Aaj Tak — MegaBrand, News — Hindi", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/aaj-tak
Free to read and quote with attribution to WCRC Intelligence and a link to this page.