MB-411 · Hotels & Accommodation · Travel, Hospitality & Leisure
AscottMegaBrand · Serviced apartments and extended stay
Ascott is the MegaBrand for Serviced apartments and extended stay in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Oakwood, Hyatt Residences, Brigade Homestead, Saket Serviced and Marriott Executive Apartments.
- MegaBrand
- Ascott
- Category
- Serviced apartments and extended stay
- Industry
- Hotels & Accommodation
- Sector
- Travel, Hospitality & Leisure
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-411 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Hotels & Accommodation; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Serviced apartments and extended stay, Ascott is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Ascott on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Serviced apartments and extended stay in India?
Ascott is the MegaBrand for Serviced apartments and extended stay in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Ascott?
Oakwood, Hyatt Residences, Brigade Homestead, Saket Serviced and Marriott Executive Apartments were assessed alongside Ascott, in the same fieldwork and on the same 50 parameters.
Is Ascott in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Ascott, is in contention for Industry MegaBrand in Hotels & Accommodation and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Hotels & Accommodation
How to cite
WCRC Intelligence, "Ascott — MegaBrand, Serviced apartments and extended stay", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/ascott
Free to read and quote with attribution to WCRC Intelligence and a link to this page.