MB-404 · Hotels & Accommodation · Travel, Hospitality & Leisure
The OberoiMegaBrand · Hotels — luxury
The Oberoi is the MegaBrand for Hotels — luxury in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Taj, The Leela, ITC Luxury, Four Seasons India and St. Regis.
- MegaBrand
- The Oberoi
- Category
- Hotels — luxury
- Industry
- Hotels & Accommodation
- Sector
- Travel, Hospitality & Leisure
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-404 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Hotels & Accommodation; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Hotels — luxury, The Oberoi is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · The Oberoi on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Hotels — luxury in India?
The Oberoi is the MegaBrand for Hotels — luxury in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside The Oberoi?
Taj, The Leela, ITC Luxury, Four Seasons India and St. Regis were assessed alongside The Oberoi, in the same fieldwork and on the same 50 parameters.
Is The Oberoi in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including The Oberoi, is in contention for Industry MegaBrand in Hotels & Accommodation and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Hotels & Accommodation
- TajHotels — palace and heritage
- ITC HotelsHotels — upscale and business
- HyattHotels — international chains
- Lemon TreeHotels — mid-market
- GingerHotels — budget and economy
- Club MahindraResorts and leisure destinations
- AscottServiced apartments and extended stay
- OYOAlternative accommodation and branded homestays
How to cite
WCRC Intelligence, "The Oberoi — MegaBrand, Hotels — luxury", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/the-oberoi
Free to read and quote with attribution to WCRC Intelligence and a link to this page.