MB-028 · Personal Care & Beauty · Consumer Goods & Everyday Living
ColgateMegaBrand · Oral care — toothpaste
Colgate is the MegaBrand for Oral care — toothpaste in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Pepsodent, Closeup, Dabur Red, Sensodyne and Dant Kanti.
- MegaBrand
- Colgate
- Category
- Oral care — toothpaste
- Industry
- Personal Care & Beauty
- Sector
- Consumer Goods & Everyday Living
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-028 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Personal Care & Beauty; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Oral care — toothpaste, Colgate is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Colgate on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Oral care — toothpaste in India?
Colgate is the MegaBrand for Oral care — toothpaste in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Colgate?
Pepsodent, Closeup, Dabur Red, Sensodyne and Dant Kanti were assessed alongside Colgate, in the same fieldwork and on the same 50 parameters.
Is Colgate in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Colgate, is in contention for Industry MegaBrand in Personal Care & Beauty and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Personal Care & Beauty
- NiveaSkin care — mass
- Forest EssentialsSkin care — premium
- HimalayaSkin care — Ayurvedic and natural
- ParachuteHair oil
- Clinic PlusShampoo and conditioner
- Godrej ExpertHair colour
- Oral-BOral care — brushes and accessories
- LuxSoaps and bathing bars
- DoveBody wash and shower
- FoggDeodorants and body sprays
- EngageFragrances and perfumes
- LakméColour cosmetics — mass
How to cite
WCRC Intelligence, "Colgate — MegaBrand, Oral care — toothpaste", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/colgate
Free to read and quote with attribution to WCRC Intelligence and a link to this page.