MB-030 · Personal Care & Beauty · Consumer Goods & Everyday Living
LuxMegaBrand · Soaps and bathing bars
Lux is the MegaBrand for Soaps and bathing bars in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Lifebuoy, Santoor, Cinthol, Dettol Soap and Medimix.
- MegaBrand
- Lux
- Category
- Soaps and bathing bars
- Industry
- Personal Care & Beauty
- Sector
- Consumer Goods & Everyday Living
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-030 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Personal Care & Beauty; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Soaps and bathing bars, Lux is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Lux on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Soaps and bathing bars in India?
Lux is the MegaBrand for Soaps and bathing bars in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Lux?
Lifebuoy, Santoor, Cinthol, Dettol Soap and Medimix were assessed alongside Lux, in the same fieldwork and on the same 50 parameters.
Is Lux in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Lux, is in contention for Industry MegaBrand in Personal Care & Beauty and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Personal Care & Beauty
- NiveaSkin care — mass
- Forest EssentialsSkin care — premium
- HimalayaSkin care — Ayurvedic and natural
- ParachuteHair oil
- Clinic PlusShampoo and conditioner
- Godrej ExpertHair colour
- ColgateOral care — toothpaste
- Oral-BOral care — brushes and accessories
- DoveBody wash and shower
- FoggDeodorants and body sprays
- EngageFragrances and perfumes
- LakméColour cosmetics — mass
How to cite
WCRC Intelligence, "Lux — MegaBrand, Soaps and bathing bars", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/lux
Free to read and quote with attribution to WCRC Intelligence and a link to this page.