MB-105 · Stationery, Baby & Kids · Consumer Goods & Everyday Living
PampersMegaBrand · Diapers and baby hygiene
Pampers is the MegaBrand for Diapers and baby hygiene in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Huggies, MamyPoko, Supples, Bumtum and Teddyy.
- MegaBrand
- Pampers
- Category
- Diapers and baby hygiene
- Industry
- Stationery, Baby & Kids
- Sector
- Consumer Goods & Everyday Living
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-105 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Stationery, Baby & Kids; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Diapers and baby hygiene, Pampers is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Pampers on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Diapers and baby hygiene in India?
Pampers is the MegaBrand for Diapers and baby hygiene in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Pampers?
Huggies, MamyPoko, Supples, Bumtum and Teddyy were assessed alongside Pampers, in the same fieldwork and on the same 50 parameters.
Is Pampers in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Pampers, is in contention for Industry MegaBrand in Stationery, Baby & Kids and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Stationery, Baby & Kids
How to cite
WCRC Intelligence, "Pampers — MegaBrand, Diapers and baby hygiene", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/pampers
Free to read and quote with attribution to WCRC Intelligence and a link to this page.