Industry · Consumer Goods & Everyday Living
Stationery, Baby & Kids
7 MegaBrands lead the Stationery, Baby & Kids industry in India in 2026–27. Each is the benchmark brand of its category in the MegaBrands 501, selected by research alone. The Industry MegaBrand for Stationery, Baby & Kids will be drawn from this list and recognised at the National Conclave on 18 March 2027.
| ID | MegaBrand | Category | Industry | Market | Assessed alongside |
|---|---|---|---|---|---|
| MB-101 | Reynolds | Writing instruments | Stationery, Baby & Kids | B2C | Cello, Linc, Luxor, Flair, Parker |
| MB-102 | Classmate | Notebooks and paper products | Stationery, Baby & Kids | B2C | Navneet, JK Notebooks, Camlin, Doms, Sundaram |
| MB-103 | Camlin | Art, craft and hobby supplies | Stationery, Baby & Kids | B2C | Faber-Castell, Doms, Apsara, Staedtler, Fevicryl |
| MB-104 | Johnson's Baby | Baby care and toiletries | Stationery, Baby & Kids | B2C | Himalaya Baby, Sebamed, Mamaearth Baby, Chicco, Dabur Lal Tail |
| MB-105 | Pampers | Diapers and baby hygiene | Stationery, Baby & Kids | B2C | Huggies, MamyPoko, Supples, Bumtum, Teddyy |
| MB-106 | Nestlé | Infant nutrition and baby food | Stationery, Baby & Kids | B2C | Aptamil, Amul Infant, Slurrp Farm, Similac, Enfamil |
| MB-107 | Funskool | Toys, games and kids' learning | Stationery, Baby & Kids | B2C | Hasbro, Lego, Hamleys, Mattel, Skillmatics |
How to cite
WCRC Intelligence, "MegaBrands 501 — India's Benchmark Brands (2026–27 Founding Edition)", https://www.wcrcint.com/megabrands-501
Free to read and quote with attribution to WCRC Intelligence and a link to this page.