Riveria Commercial Developers: The Chanakya, WCRCINT Best Brands in India
MKT – Restaurant, The Chanakya
The Chanakya, based in the heart of lutyens’ is one of its kind destination offering world class experience in retail, food and entertainment to expats and residents of lutyens’ Delhi. The Chanakya has been portrayed as a luxury contemporary destination for discerning millennials offering international experience in fashion, food and cinema.
The Chanakya ’s closest competition is DLF Emporio located in New Delhi, India and IFC mall located in Hong Kong. The Chanakya, based in the heart of lutyens’ is one of its kind destination offering world class experience in retail, food and entertainment to expats and residents of lutyens’ Delhi.
Spread across 1,89,000 square feet, it offers the best experience in retail, food and entertainment. It houses world renowned luxury brands like Hermes, Chanel including those entering in India for the first time like Valentino, Ralph Lauren and Ted Baker. It also houses other luxury International and Indian brands like Montblanc, Rolex, Jaeger-LeCoultre, Yoku Moku, Nicobar and Anita Dongre Grassroot amongst others.
In addition to the above, The Chanakya has a 20,000-sq. ft. multi-cuisine restaurant called MKT designed by the award winning group- Rockwell, based out of New York. MKT at The Chanakya offers seventeen different cuisines like Japanese, Thai, Chinese, Vietnamese, Mexican, Italian, Indian, Coastal to name a few, curated by International chefs. It also has a high energy bar – NOI and Foodhall’s Luxury edition.
To entertain the guests, the iconic Chanakya cinema has been replaced by a 3 screen PVR ECX equipped with the best in screening, audio technology along with all new gourmet healthy menu and a separate counter for crispy fries and dim sums.
From world-class food and beverage offerings to a state-of-the-art cinema, The Chanakya hosts the best of fashion, gourmet and entertainment all under one roof in the heart of Delhi.
The Chanakya Interiors
The Address: The Chanakya, Yashwant Place Community Centre, Chanakyapuri New Delhi
The Impressive Brand Portfolio held by The Chanakya
International- Diesel, Hermes, Jaeger LeCoultre, Montblanc, Rolex, Ted Baker, Thomas Pink, Yoku Moku Indian – Anita Dongre Grassroot, Brooke and Carter, Janavi, Neeru Kumar, NicoCaara, Nicobar, Nykaa Luxe, NOIR, Outhouse, Ranna Gill, The Collective Denim, Foodhall’s Luxury Edition and PVR ECX
The brand proposition
The Chanakya is ‘one of its kind’ curated contemporary luxury destination where we offer world class experience in retail, food and entertainment.
CEO: Sriram Khattar
Marketing Activities
Retail presence – number of touch points
TVC
Website (www.thechanakya.com)
Outdoor
Print
Social media/Digital Marketing (Facebook- @theChanakyaOfficial,Instagram-@the.chanakya)
Direct marketing