WCRC

Recognition A–Z / Business and management

Innovation evidence and adoption

Innovation evidence should distinguish creating something new from people using it successfully. A launch, pilot and sustained adoption are different stages.

What to review

Define the problem and expected user action. Review completion, continued use and the operating effort required to support the change.

A practical example

A successful demonstration can show technical possibility. It does not establish that a customer can use the service under ordinary conditions.

Keep the claim in scope

Do not use novelty alone as proof of customer value or business performance.

Research and editorial context

A useful management framework makes a decision easier to examine. It should identify its assumptions and the evidence needed to challenge them. These notes are practical WCRC interpretation, not measured outcomes or recommendations for investing in a particular company.

Examples illustrate a decision and do not describe a named organisation's conduct. This is a reference note, not a new research finding or an award outcome.

Read the relevant WCRC material

These links provide WCRC context. Individual properties retain their own eligibility, evidence requirements and limitations.