Halifax in brief
- Rank: #69 of 100 in UK's Most Powerful 100 Brands 2026; #8 of 9 in Banking & Financial Services.
- WCRC Power Score: 63.84 out of 100.
- Founded: 1853, by Halifax Permanent Benefit Building Society (founding members in Halifax).
- Owner: Lloyds Banking Group plc, Halifax, England.
- Leadership: Charlie Nunn, Group Chief Executive, Lloyds Banking Group.
- Latest revenue: £18.3bn revenue (FY2025, year to Dec 2025, +6.9%), group revenue of Lloyds Banking Group plc, as per company filings.
What makes Halifax powerful
Halifax is a household name in British banking, especially in mortgages, and it benefits from the strength of its parent. Lloyds Banking Group reported 2025 net income of £18.3bn, up 7%, with underlying net interest income up 6% to £13.6bn and pre-tax profit up 12% to £6.7bn.
That financial strength allows the group to keep investing in the Halifax brand, its branches and digital services. Lloyds announced a £1.75bn share buyback as part of total distributions of £3.9bn for 2025, and raised its 2026 return on tangible equity outlook to more than 16%. Chief executive Charlie Nunn leads a group that expects net interest income of about £14.9bn in 2026. For customers, Halifax offers the reach of one of the UK's largest banking groups under a brand with deep roots in home ownership.
Halifax's parent Lloyds Banking Group reported net income of £18.3bn in 2025, up 7%.
Why Halifax ranks #69
Halifax ranks 69th with a WCRC Power Score of 63.84, just behind ITV and ahead of easyJet. Positioning (66), trust (66) and digital and financial strength (66) are its strongest pillars, the last reflecting Lloyds Banking Group's higher profits in 2025. Product and innovation (60) and sustainability and governance (60) are weaker, as the brand sits inside a group facing motor finance redress, and keep it in the lower half.
The Achilles' heel
Halifax's fortunes are tied to Lloyds, which booked £968m of remediation costs in 2025, including £800m for motor finance commission claims. The brand competes with app-based banks for younger customers and with aggressive mortgage lenders on price. Branch closures across the sector risk weakening its high street presence.
The 2026 story
Halifax's 2026 has been shaped by its parent's results. In January Lloyds Banking Group reported 2025 net income of £18.3bn, up 7%, and pre-tax profit up 12% to £6.7bn despite £968m of remediation costs, mostly for motor finance. The group raised its 2026 return on tangible equity outlook to more than 16%, announced a new buyback of £1.75bn and said it would review extra capital returns every half year. Charlie Nunn remains group chief executive.
Pillar profile
Provisional desk scores out of 100, for the WCRC Business Intelligence Unit to validate.
Versus its nearest rivals
Questions people ask
What rank is Halifax in WCRC's UK's Most Powerful Brands 2026?
Halifax ranks #69 of 100 in WCRC's UK's Most Powerful 100 Brands 2026, with a WCRC Power Score of 63.84 out of 100.
What makes Halifax powerful?
A long-standing name in UK mortgages and current accounts, backed by the scale and profitability of Lloyds Banking Group.
What is Halifax's revenue?
£18.3bn revenue (FY2025, year to Dec 2025, +6.9%), group revenue of Lloyds Banking Group plc, as per company filings.
Who founded and owns Halifax?
Halifax was founded in 1853 by Halifax Permanent Benefit Building Society (founding members in Halifax). It is owned by Lloyds Banking Group plc and based in Halifax, England.
Who leads Halifax?
Charlie Nunn, Group Chief Executive, Lloyds Banking Group.
What is Halifax's biggest challenge?
Sits inside a group facing heavy motor finance redress and fierce competition from digital banks.
Also featured in
- Most powerful Banking & Financial Services brands
- Iconic British Heritage Brands
- Most powerful brands in England
Key facts
| Brand | Halifax |
|---|---|
| Company / owner | Lloyds Banking Group plc |
| Headquarters | Halifax, England, United Kingdom |
| Founded | 1853 |
| Founder(s) | Halifax Permanent Benefit Building Society (founding members in Halifax) |
| Leadership | Charlie Nunn, Group Chief Executive, Lloyds Banking Group |
| Latest revenue | £18.3bn revenue (FY2025, year to Dec 2025, +6.9%), group revenue of Lloyds Banking Group plc, as per company filings |
| Sector | Banking & Financial Services |
| Website | halifax.co.uk |
| Home country | United Kingdom |
Sources
- Revenue figure published by Lloyds Banking Group plc
- Company website, official announcements and press releases
- Published interviews and statements by the leadership
- WCRC Business Intelligence Unit research: consumer sentiment, ratings and reviews, search demand, media and social data
