easyJet

easyJet in brief

• Rank: #70 of 100 in UK's Most Powerful 100 Brands 2026; #6 of 6 in Hospitality & Travel.
• WCRC Power Score: 63.80 out of 100.
• Founded: 1995, by Sir Stelios Haji-Ioannou.
• Owner: easyJet plc, Luton, England.
• Leadership: Kenton Jarvis, Chief Executive Officer.
• Latest revenue: £10.1bn revenue (FY2025, year to Sep 2025, +9.0%), group revenue of easyJet plc, as per company filings.

What makes easyJet powerful

easyJet brought low-cost flying to Britain when Stelios Haji-Ioannou launched it from Luton in 1995, and its orange livery is now familiar at airports across Europe. In the year to September 2025 group revenue rose 9% to 10.1 billion pounds, headline profit before tax rose 9% to 665 million pounds and passenger numbers grew 4% to 93.4 million.

What sets it apart from other budget carriers is its focus on primary airports such as Gatwick, Amsterdam and Milan, and its holidays business. easyJet holidays earned 250 million pounds of pre-tax profit from 3.1 million customers, and the company has raised its target for that division to 450 million pounds by FY30. Chief executive Kenton Jarvis is aiming for more than 1 billion pounds of group profit in the medium term.

easyJet holidays made a profit before tax of 250 million pounds in FY2025 and served 3.1 million customers.

Why easyJet ranks #70

easyJet ranks 70th with a WCRC Power Score of 63.80, just below Halifax and above Hendrick's. Positioning and recall (70) is its strongest pillar, built on its orange brand across Europe's main airports, and Digital and financial (66) is solid after revenue rose 9% to 10.1 billion pounds. Product and innovation (62) is steady, helped by easyJet holidays, while Trust (60) and Sustainability and governance (60) hold it back, as delays and aviation's carbon footprint weigh on perceptions.

The Achilles' heel

easyJet remains a seasonal business that typically loses money in the winter half, and it is vulnerable to fuel costs, aircraft delivery delays and air traffic control strikes across Europe. Ryanair's lower cost base keeps pressure on fares, and investors have questioned whether its 1 billion pound profit ambition is achievable while costs rise.

The 2026 story

easyJet's FY2025 results showed revenue up 9% to 10.1 billion pounds and headline profit before tax of 665 million pounds. The company raised its easyJet holidays profit target to 450 million pounds by FY30 and expects holidays customer numbers to grow by up to 15% in FY26. Results for the year to September 2026 are due in late November.

Pillar profile

Provisional desk scores out of 100, for the WCRC Business Intelligence Unit to validate.

Versus its nearest rivals

Questions people ask

Also featured in

• Most powerful Hospitality & Travel brands
• Fastest-Growing British Brands
• Most powerful brands in England

Key facts

Sources

• Revenue figure published by easyJet plc
• Company website, official announcements and press releases
• Published interviews and statements by the leadership
• WCRC Business Intelligence Unit research: consumer sentiment, ratings and reviews, search demand, media and social data