WCRC World's Most Powerful 100 Brands 2026
Most Powerful Brands by Country and Region 2026
The WCRC World's Most Powerful 100 Brands 2026 by region and by country: 4 regions and 23 countries.
By country
46 in the 100United States#1 Apple10 in the 100France#1 Hermès7 in the 100Germany#1 adidas7 in the 100Japan#1 Nintendo4 in the 100United Kingdom#1 Dove3 in the 100Italy#1 Ferrari3 in the 100Singapore#1 Singapore Airlines2 in the 100China#1 Tencent (WeChat)2 in the 100Ireland#1 Guinness2 in the 100Sweden#1 IKEA2 in the 100Switzerland#1 Nespresso1 in the 100Argentina#1 Mercado Libre1 in the 100Austria#1 Red Bull1 in the 100Brazil#1 Nubank1 in the 100Canada#1 Shopify1 in the 100Denmark#1 LEGO1 in the 100Mexico#1 Corona1 in the 100Netherlands#1 ASML1 in the 100Qatar#1 Qatar Airways1 in the 100South Korea#1 Samsung1 in the 100Spain#1 Real Madrid1 in the 100Taiwan#1 TSMC1 in the 100United Arab Emirates#1 Emirates
How to cite
Source: WCRC World's Most Powerful 100 Brands 2026 (Second Global Mega Edition), World Centre for Research & Consulting, www.wcrcint.com
Evidence is available on request. Brands, journalists and researchers can write to consulting@wcrcint.com.
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