Skip to content
WCRC

WCRC World's Most Powerful 100 Brands 2026 · Italy

Most Powerful Brands from Italy 2026

Main author: · Chairman, WCRCWith inputs from Nupur Lakhwani, Rahul Kapoor, Riya Sehgal

The brands from Italy in the WCRC World's Most Powerful 100 Brands 2026, Second Global Mega Edition, in ranking order.

WCRC World's Most Powerful 100 Brands badge

WCRC finding

3 of the 100 most powerful brands of 2026 are from Italy. Ferrari is the highest ranked, at #10 with a Power Score of 81.33, followed by Ray-Ban (#46). Luxury & Fashion is the most represented sector, with 2 of the 3 brands.

Ranked brands from Italy

#BrandSectorPower ScoreRank in the 100
1FerrariItalyAutomotive & Mobility
81.33
#10
2Ray-BanItalyLuxury & Fashion
76.30
#46
3BulgariItalyLuxury & Fashion
74.08
#87

See the full World's Most Powerful 100 Brands 2026 ranking.

Also researched by WCRC from Italy

These 9 brands were researched by WCRC for the 2026 edition. They are WCRC Researched Brands, listed alphabetically, without scores.

Questions people ask

What is the most powerful brand from Italy in 2026?

Ferrari, ranked #10 in the WCRC World's Most Powerful 100 Brands 2026 with a Power Score of 81.33.

How many brands from Italy are in the World's Most Powerful 100 Brands 2026?

3 brands: Ferrari, Ray-Ban and Bulgari.

How to cite

Source: WCRC World's Most Powerful 100 Brands 2026 (Second Global Mega Edition), World Centre for Research & Consulting, www.wcrcint.com

Evidence is available on request. Brands, journalists and researchers can write to consulting@wcrcint.com.

Evidence-led review

Appeal or request a ranking correction.

Have evidence about a published ranking or brand assessment? Tell WCRC what needs review and link the supporting sources. Corrections and appeals are free.

Submit a correction or appeal →