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WCRC World's Most Powerful 100 Brands 2026 · Americas

Top 10 Most Powerful Brands in Americas 2026

Main author: · Chairman, WCRCWith inputs from Nupur Lakhwani, Rahul Kapoor, Riya Sehgal

The brands from Americas in the WCRC World's Most Powerful 100 Brands 2026, Second Global Mega Edition, in ranking order.

WCRC World's Most Powerful 100 Brands badge

WCRC finding

50 of the 100 most powerful brands of 2026 are from Americas. Apple is the highest ranked, at #1. The United States contributes the most, with 46 brands.

Top 10 in Americas

#BrandSectorPower ScoreRank in the 100
1AppleUnited StatesTechnology & Digital
87.19
#1
2GoogleUnited StatesTechnology & Digital
84.82
#3
3NvidiaUnited StatesTechnology & Digital
82.99
#5
4YouTubeUnited StatesMedia & Entertainment
82.66
#6
5MicrosoftUnited StatesTechnology & Digital
82.58
#7
6NetflixUnited StatesMedia & Entertainment
81.83
#8
7AmazonUnited StatesRetail & E-Commerce
81.59
#9
8DisneyUnited StatesMedia & Entertainment
80.54
#13
9Coca-ColaUnited StatesConsumer & FMCG
80.24
#17
10CostcoUnited StatesRetail & E-Commerce
79.43
#18

Also in the 100 from Americas

Visa (#19) · McDonald's (#27) · WhatsApp (#33) · MasterCard (#34) · Tiffany & Co. (#37) · Nubank (#39) · American Express (#41) · Nike (#42) · Starbucks (#44) · Hilton (#47) · Mercado Libre (#48) · Royal Caribbean International (#51) · Instagram (#52) · Marriott (#56) · IBM (#60) · Delta (#62) · Adobe (#63) · Salesforce (#64) · John Deere (#66) · Nasdaq (#67) · J.P. Morgan (#68) · Walmart (#69) · Progressive (#70) · Cisco (#73) · Domino's Pizza (#74) · Universal (#75) · ServiceNow (#78) · AMD (#79) · Shopify (#80) · ESPN (#81) · Enterprise (#83) · Chase (#88) · Home Depot (#89) · Corona (#90) · Airbnb (#91) · Uber (#92) · Colgate (#95) · Monster (#96) · UPS (#98) · LinkedIn (#100)

By country

United States (46) · Brazil (1) · Argentina (1) · Canada (1) · Mexico (1)

Questions people ask

What is the most powerful brand in Americas in 2026?

Apple, ranked #1 in the WCRC World's Most Powerful 100 Brands 2026 with a Power Score of 87.19.

How many brands from Americas are in the World's Most Powerful 100 Brands 2026?

50 brands, from 5 countries.

How to cite

Source: WCRC World's Most Powerful 100 Brands 2026 (Second Global Mega Edition), World Centre for Research & Consulting, www.wcrcint.com

Evidence is available on request. Brands, journalists and researchers can write to consulting@wcrcint.com.

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