WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition
BP
BP is a British energy supermajor, with oil, gas, renewables and a widely recognised fuel retail brand, owned by BP p.l.c. Revenue was US$189.3bn in 2025, with underlying replacement cost profit of US$7.5bn, and net debt was US$22.2bn at the end of 2025. WCRC's research found its strongest dimensions were media presence, since it has very high global coverage, and financial health, with a solid but pressured balance sheet. Coverage has been mixed as it reset its strategy away from renewables, faced activist pressure and changed its leadership. It has app-based retail loyalty in key markets. Mature environmental disclosure sits alongside a long legacy of environmental penalties, led by the Deepwater Horizon spill, and greenwashing criticism.
- Sector
- Energy & Utilities
- Region
- Europe
- Country
- United Kingdom
- WCRC research
- Research Matrix screening
What WCRC found
Revenue of US$189.3bn in 2025.
Underlying replacement cost profit of US$7.5bn in 2025.
Widely recognised fuel retail brand with app-based loyalty in key markets.
What holds it back: The Deepwater Horizon legacy, greenwashing criticism and low consumer trust in oil majors weigh on the brand, and net debt was US$22.2bn at the end of 2025.
Status in the 2026 edition
BP was screened on the six-dimension WCRC Research Matrix for the 2026 edition. It is not among the 100 ranked brands.
WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.
Questions people ask
Is BP in the WCRC World's Most Powerful 100 Brands 2026?
BP was screened on the six-dimension WCRC Research Matrix for the 2026 edition. It is not among the 100 ranked brands.
Which Energy & Utilities brands are ranked in 2026?
No Energy & Utilities brand reached the 2026 top 100.