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WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition

Chick-fil-A

Chick-fil-A is a private, family-owned US quick-service restaurant chain specialising in chicken, and the third-largest restaurant chain in the United States by sales. Its US systemwide sales reached nearly US$24bn in 2025, up 5.2%, and it has the highest average sales per restaurant in quick-service dining. The business is privately held and carries little debt. Its restaurant app is highly rated and supports a large loyalty base, and the brand is one of the most covered restaurant chains in the country. WCRC's research found Chick-fil-A strongest in market goodwill. Its service reputation leads its category in the United States, and customers return to it with unusual loyalty, which shows in its sales per restaurant.

Region
Americas
Country
United States
WCRC research
Research Matrix screening

What WCRC found

  1. A category-leading service reputation and strong customer goodwill in the United States.

  2. High sales productivity, with nearly US$24bn in 2025 US systemwide sales and the top average unit volumes in quick service.

  3. A highly rated app with a large loyalty base and strong social engagement.

What holds it back: Recurring controversy over the owners' political and social donations, combined with limited ESG disclosure as a private company, holds back its compliance standing.

Status in the 2026 edition

Chick-fil-A was researched for the 2026 edition but is not eligible for the ranking, because WCRC ranks only brands whose revenue is officially published and could be checked against the company's own filings.

WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.

Most powerful Hospitality & Travel brands

#26 Singapore Airlines, #27 McDonald's, #44 Starbucks, #47 Hilton, #51 Royal Caribbean International, #55 Emirates

Questions people ask

Is Chick-fil-A in the WCRC World's Most Powerful 100 Brands 2026?

Chick-fil-A was researched for the 2026 edition but is not eligible for the ranking, because WCRC ranks only brands whose revenue is officially published and could be checked against the company's own filings.

Which Hospitality & Travel brands are ranked in 2026?

The most powerful Hospitality & Travel brands in the 2026 ranking are Singapore Airlines (#26), McDonald's (#27), Starbucks (#44), Hilton (#47), Royal Caribbean International (#51), Emirates (#55).