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WCRC

WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition

United Airlines

United Airlines is the largest US international network carrier and a founding member of the Star Alliance. Its parent, United Airlines Holdings, reported operating revenue of US$59.1bn in 2025, up 3.5%, and net income of US$3.35bn. The airline has improved its standing with customers since its turnaround, and its credit ratings have been upgraded. WCRC's research found United strongest in digital delivery and loyalty. The United app is widely regarded as among the best airline apps, its website and app drive direct booking, and its large MileagePlus programme keeps frequent travellers coming back. It is a household name in the United States with a recognised globe mark, and its broad international network gives it strong reach.

Region
Americas
Country
United States
WCRC research
Full 50-parameter assessment

What WCRC found

  1. Digital leadership, with the United app widely regarded as among the best airline apps.

  2. Strong customer loyalty through its large MileagePlus programme.

  3. Solid commercial results, with 2025 revenue of US$59.1bn and net income of US$3.35bn.

What holds it back: Its credit rating, though upgraded, remains just below investment grade, and FAA scrutiny after 2024 safety incidents and past consumer penalties also weigh.

Status in the 2026 edition

United Airlines was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.

WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.

Most powerful Hospitality & Travel brands

#26 Singapore Airlines, #27 McDonald's, #44 Starbucks, #47 Hilton, #51 Royal Caribbean International, #55 Emirates

Questions people ask

Is United Airlines in the WCRC World's Most Powerful 100 Brands 2026?

United Airlines was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.

Which Hospitality & Travel brands are ranked in 2026?

The most powerful Hospitality & Travel brands in the 2026 ranking are Singapore Airlines (#26), McDonald's (#27), Starbucks (#44), Hilton (#47), Royal Caribbean International (#51), Emirates (#55).