World's Most Powerful 100 Brands 2026 · Sector
Hospitality & Travel
12 of the world's 100 most powerful brands of 2026 are in Hospitality & Travel. Singapore Airlines is the sector's most powerful brand at #26 with a WCRC Power Score of 78.18.
| Rank | Brand | WCRC Power Score |
|---|---|---|
| 26 | Singapore AirlinesSingapore | |
| 27 | McDonald'sUnited States | |
| 44 | StarbucksUnited States | |
| 47 | HiltonUnited States | |
| 51 | Royal Caribbean InternationalUnited States | |
| 55 | EmiratesUnited Arab Emirates | |
| 56 | MarriottUnited States | |
| 61 | Marina Bay SandsSingapore | |
| 62 | DeltaUnited States | |
| 74 | Domino's PizzaUnited States | |
| 91 | AirbnbUnited States | |
| 93 | Qatar AirwaysQatar |
Pillar profile of the sector
Brand Positioning & Recall
80.6Average of ranked Hospitality & Travel brandsConsumer Trust & Sentiment
74.7Average of ranked Hospitality & Travel brandsProduct, Innovation & Delivery
78.0Average of ranked Hospitality & Travel brandsSustainability, Governance & ESG
65.0Average of ranked Hospitality & Travel brandsDigital Presence & Financial Soundness
76.8Average of ranked Hospitality & Travel brandsAlso researched in Hospitality & Travel
American Airlines, Booking.com, British Airways, Chick-fil-A, Ethiopian Airlines, Etihad Airways, Genting Malaysia, Haidilao, Hyatt, Jollibee, KFC, Lufthansa, Ryanair, Saudia, Southwest Airlines, Subway, Taco Bell, Tim Hortons, Trip.com, TUI, Turkish Airlines, United Airlines