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WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition

Intuit

Intuit is a US financial software company behind TurboTax, QuickBooks, Credit Karma and Mailchimp, serving consumers and small businesses through fully digital products. In fiscal 2026 it reported revenue of US$21.4bn and GAAP net income of US$4.57bn, up 18%, and returned US$5.5bn through buybacks. Its Global Business Solutions segment generated US$12.9bn, while the consumer segment brought in US$8.6bn, including US$5.3bn from TurboTax and US$2.6bn from Credit Karma. WCRC's research found the brand strongest in the logic of its product portfolio, in fully digital delivery through online tax and cloud accounting, in its competitive financial position, and in credible extensions such as Credit Karma and Mailchimp.

Region
Americas
Country
United States
WCRC research
Full 50-parameter assessment

What WCRC found

  1. Logical product portfolio, with Global Business Solutions earning US$12.9bn and the consumer segment US$8.6bn.

  2. Fully digital delivery of tax filing and cloud accounting to consumers and small businesses.

  3. Strong financial position: fiscal 2026 GAAP net income rose 18% to US$4.57bn.

What holds it back: Complaint handling and trust are the weak point: a 2024 FTC ruling found TurboTax 'free' advertising deceptive, following a 2022 multistate settlement.

Status in the 2026 edition

Intuit was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.

WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.

Most powerful Technology & Digital brands

#1 Apple, #3 Google, #5 Nvidia, #7 Microsoft, #11 Samsung, #22 Tencent (WeChat)

Questions people ask

Is Intuit in the WCRC World's Most Powerful 100 Brands 2026?

Intuit was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.

Which Technology & Digital brands are ranked in 2026?

The most powerful Technology & Digital brands in the 2026 ranking are Apple (#1), Google (#3), Nvidia (#5), Microsoft (#7), Samsung (#11), Tencent (WeChat) (#22).