WCRC Auto launches India's perception-first automotive intelligence desk
WCRC Auto Desk · 1 August 2026
WCRC Auto extends the WCRC perception methodology to cars, two-wheelers, commercial vehicles and the component ecosystem.
WCRC has launched WCRC Auto, a dedicated automotive intelligence desk that applies the group's perception-led evaluation methodology to the Indian mobility market.\n\nWhere conventional automotive coverage ranks vehicles on price and specification alone, the WCRC Auto rating framework weighs owner sentiment, brand trust, service experience and long-term ownership confidence alongside measurable performance data.\n\nThe first phase covers passenger cars and the automotive ancillary ecosystem, with two-wheelers, commercial vehicles and a nationwide dealer directory rolling out through the coming quarters.
