OUR MODELS — WCRC INTELLIGENCE

Proprietary Models

Original frameworks created by WCRC Intelligence to measure and build brands, leaders, workplaces and sustainability.

Explore the Guru Management Codex Methodology

FEATURED — MANAGEMENT MODELS

Inside India's Greatest Mystics

Twenty-seven teachers across four eras. WCRC turns their ideas into management models for decisions, teams, workplace culture and change.

Explore 27 WCRC models

Our Models · WCRC Brand & Marketing Codex

Twenty models for the decisions behind a brand

Explore the Brand Power Index, recall, trust, distinctiveness, campaign effectiveness, category leadership and the other models in the WCRC Brand & Marketing Codex.

Explore all 20 models Browse marketing models

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20models in
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WCRC MODEL CATALOGUE

Models by area

Brand

WCRC Brand & Marketing Codex

Twenty models for brand power, consumer trust, distinctiveness, marketing effectiveness and category position.

Explore all 20 models Management

WCRC Guru Management Codex

Twenty-seven management models for leadership, workplace culture, decisions and change, drawn from a reading of Indian spiritual teachers.

WCRC seven leadership parameters

Vision Quotient, Impact Index, Innovation Score, People Leadership, Stakeholder Trust, Resilience Factor and Global Mindset.

WCRC Brand Intelligence System™

A system for evaluating brand equity, recall and consumer impact.

Brand Power Index (BPI)

A composite measure of brand power across equity, recall and market impact.

Brand Equity Index

Measures brand awareness, perception, loyalty and financial performance.

Brand Alpha Model®

Predicts future earnings stability in the existing brand consulting model.

Equity Elasticity Index

Quantifies a brand's influence on demand.

LEEM Framework

Leadership Effectiveness & Equity Matrix for leadership assessment.

Leadership Equity Matrix

Six-dimension framework for evaluating leadership equity.

ROI of Equity Calculator

Explores potential outcomes at different equity maturity levels.

Workplace Equity Model / Matrix

Benchmarks workplace equity through the existing research matrix.

CultureCrest 5-Parameter Framework

Assesses impact on people, innovation, environment, career development and engagement.

Dual Audit System

Checks self-reported workplace data against independently sourced web intelligence.

Emerging Excellence Matrix

The existing assessment framework for emerging brands and leaders.

Hybrid Intelligence / WHIP

Combines primary data and web intelligence across brand, leadership and employee performance.

GreenLeaf Prism 250 framework

Assesses environmental, social, governance, innovation and transparency factors.

Trust Equity Index

Examines stakeholder trust and CEO credibility in leadership research.

Equity Maturity Model

Shows the existing maturity stages used in the equity ROI calculator.