Brand strategy and positioning
Use brand equity, customer perception and competitive context to decide where the brand should compete.
Explore our approachBrand strategy & advisory
Brands
Brand positioning, equity and portfolio decisions, informed by how customers and stakeholders see the business.
What does your brand mean to the people who choose it?
Portfolio and equity advisory
Examine the relationship between a business, its brands and the demand they generate.
Explore our approachReputation and brand intelligence
Understand recall, trust and market perception through the Brand Intelligence System.
Explore our approachProjects and platforms
Explore the WCRC brands portfolio, with each project's content and context.
Research universe
MegaBrands
Brand universes, sector work and rankings on Most Valuable Brands.
Explore the projectResearch platform
WHIP — Hybrid Intelligence Platform
Brand, leadership and employee intelligence brought together in the Hybrid Intelligence Platform.
Explore the project (opens in a new tab)Research platform
Brand Intelligence System
Brand equity, recall and market perception through the Brand Intelligence System.
Explore the projectSimulation
PowerPlay
The MegaBrands strategy simulation. Game scores are separate from research results.
Explore the project (opens in a new tab)Models and frameworks
WCRC Brand & Marketing Codex
Twenty models for brand power, consumer trust, distinctiveness, marketing effectiveness and category position.
Explore the modelWCRC Brand Intelligence System™
A system for evaluating brand equity, recall and consumer impact.
Explore the modelBrand Power Index (BPI)
A composite measure of brand power across equity, recall and market impact.
Explore the modelBrand Equity Index
Measures brand awareness, perception, loyalty and financial performance.
Explore the modelBrand Alpha Model®
Explore brand earnings and stability within the brand equity advisory framework.
Explore the modelEquity Elasticity Index
Explore the relationship between brand influence and demand.
Explore the modelHybrid Intelligence / WHIP
Combines primary data and web intelligence across brand, leadership and employee performance.
Explore the modelBrands thinking
Perspectives, company stories and interviews from WCRC.
A Blueprint for Transformative Education: AAJ Global Foundation School Recognized as a World’s Leading Brand 2025
From Rural Roots to Global Recognition: How AAJ Global Foundation School Earned Its Place Among the World’s Leading Brands In the evolving landscape of global education, true innovation often emerges not from established centers of privilege, but from the purposeful reimagining of possibility in underserved regions. The AAJ Global Foundation School…
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IndusInd Bank: India's Most Powerful Brands Rank 50 (2024–25)
IndusInd Bank: India’s Most Powerful Brands Rank 50: How a Bold Banking Vision Turned IndusInd into One of India’s Fastest-Rising Financial Brands The Sanctuary of Trust: Why IndusInd Bank’s Rank Completes India’s Power Pantheon In the vaulted halls of WCRC’s India’s 50 Most Powerful Brands, where influence is measured in resilience as…
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Hero Motocorp: India's Most Powerful Brands Rank 49 (2024–25)
India’s Most Powerful Brands : How Hero MotoCorp Built an Empire of Mobility, Trust, and Everyday Freedom
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Apollo Hospitals: India's Most Powerful Brands Rank 48 (2024–25)
India’s Most Powerful Brands: How Apollo Hospitals Became a Beacon of Trust, Technology, and Transformational Care
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Tata Consumer Products: India's Most Powerful Brands Rank 46 (2024–25)
India’s Most Powerful Brands: How Tata Consumer Built a Portfolio of Purpose That Touches Every Indian Home In WCRC’s constellation of India’s Most Powerful Brands, Tata Consumer Products (TCP) gleams at #46—not as a mere purveyor of staples, but as the quiet architect of India’s collective memory. Its power crystallizes in the steam…
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Shriram Finance: India's Most Powerful Brands Rank 44 (2024–25)
India’s Most Powerful Brands: From Truck Loans to Trust Networks: The Shriram Model of Bharat Banking
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