The Ferrari story
Ferrari's story starts with Enzo Ferrari, a racing driver and team manager for Alfa Romeo. He founded his own company in Modena in 1939, and the first car to carry the Ferrari name raced in 1947. The Prancing Horse emblem, which he adopted from the First World War pilot Francesco Baracca, became the symbol of an Italian obsession with speed and engineering. Road cars were built to fund the racing team, a principle that shaped the brand.
What makes Ferrari powerful
Ferrari's power rests on scarcity, racing and design. It builds a limited number of cars each year, often with waiting lists, and many models are sold out before production starts. Scuderia Ferrari, its Formula 1 team, gives the brand a global stage every race weekend. The red cars, the Maranello factory and the tifosi, Ferrari's passionate fans, create an emotional bond that extends far beyond the people who will ever own one.
Ferrari today
Ferrari N.V. is listed in Milan and New York, with the Agnelli family's holding company Exor as its largest shareholder. Production remains in Maranello. The company has built a lifestyle and licensing business around the brand while keeping tight control over how the Prancing Horse is used. Its electrification plan includes hybrids and its first fully electric car, a delicate move for a brand closely tied to the sound of its engines.
What comes next for Ferrari
Ferrari's next phase is about bringing electric performance into a brand defined by combustion, without losing its emotional pull. Its order books and pricing power give it room to manage that change at its own pace.
Why Ferrari ranks #3
Ferrari ranks #10 in WCRC's World's Most Powerful 100 Brands 2026 with a Power Score of 81.33.
Europe's ranking carries the same score, which places Ferrari at #3 among brands of core European origin.
Pillar profile
Ferrari was assessed on all five pillars and 50 parameters in the World's Most Powerful 100 Brands 2026. See its full global profile.
Versus its nearest rivals
13 Automotive & Mobility brands are in the Europe 100. Ferrari is #1 in its sector.
Questions people ask
What rank is Ferrari in WCRC's Europe's Most Powerful 100 Brands 2026?
Ferrari ranks #3 of 100 in Europe's Most Powerful 100 Brands 2026, with a WCRC Power Score of 81.33 out of 100. It also ranks #10 in WCRC's World's Most Powerful 100 Brands 2026.
When was Ferrari founded and who founded it?
Ferrari was founded in 1939 (first Ferrari-badged car 1947). Founder(s): Enzo Ferrari.
Who leads Ferrari today?
Benedetto Vigna, CEO. The brand is owned by Ferrari N.V..
Where is Ferrari headquartered?
Ferrari is based in Maranello, Italy. Its country of origin is Italy.
What is Ferrari's revenue?
€7.15bn net revenues (FY2025, +7%), Ferrari N.V., according to the company's published results.
What is a signature fact about Ferrari?
Since the inaugural Formula 1 World Championship in 1950, Scuderia Ferrari has won 16 Constructors' and 15 Drivers' titles.
Key facts
| Brand | Ferrari |
|---|---|
| Company / owner | Ferrari N.V. |
| Headquarters | Maranello, Italy |
| Founded | 1939 (first Ferrari-badged car 1947) |
| Founder(s) | Enzo Ferrari |
| Leadership | Benedetto Vigna, CEO |
| Latest revenue | €7.15bn net revenues (FY2025, +7%), Ferrari N.V. Source |
| Sector | Automotive & Mobility |
| Country of origin | Italy |
| Signature fact | Since the inaugural Formula 1 World Championship in 1950, Scuderia Ferrari has won 16 Constructors' and 15 Drivers' titles. |
| Official website | ferrari.com |
Ferrari is ranked #3 in WCRC's Europe's Most Powerful 100 Brands 2026 (Power Score 81.33).