- Sector leader: Greggs (#42 overall)
- Brands in the top 100: 6
- Average Power Score: 64.96
| # | Brand | UK rank | Company | Power Score |
|---|---|---|---|---|
| 1 | Greggs | #42 | Greggs plc | 65.92 |
| 2 | Virgin Atlantic | #47 | Virgin Atlantic Limited | 65.52 |
| 3 | IHG | #53 | InterContinental Hotels Group PLC | 65.04 |
| 4 | Premier Inn | #54 | Whitbread PLC | 65.04 |
| 5 | Jet2 | #63 | Jet2 plc | 64.44 |
| 6 | easyJet | #70 | easyJet plc | 63.80 |
Questions people ask
What is the most powerful hospitality & travel brand in the UK?
Greggs is Britain's most powerful hospitality & travel brand of 2026, with a WCRC Power Score of 65.92 (#42 overall).
How many hospitality & travel brands are in UK's Most Powerful 100?
6 brands from hospitality & travel are in the 2026 ranking.
Which are the best British hospitality & travel brands?
By WCRC Power Score, the top ones are Greggs, Virgin Atlantic, IHG, Premier Inn, Jet2.
Part of WCRC's UK's Most Powerful 100 Brands 2026. See all the lists · How the ranking works
More from the 2026 ranking
Explore every list
ListBrands by sectorThe most powerful British brands in each of 14 sectors, from technology to telecom.ListUK's 50 Most Valuable BrandsThe 50 strongest British brands of 2026 on the WCRC Power Score.ListTop 10 Best British BrandsThe ten best British brands of 2026, with what puts each one on top.ListBiggest British Brands by RevenueThe 25 British brands with the largest company revenue, one per company.ListIconic British Heritage Brands30 brands founded before 1900 that are still among Britain's most powerful.ListBritish Global PowerhousesThe 10 British brands that also rank in WCRC's World's or Europe's Most Powerful 100.ListMost Famous British BrandsThe 25 British brands people know and remember best, ranked on positioning and recall.ListUK's Most Trusted BrandsThe 25 British brands with the highest consumer trust scores in 2026.ListMost Innovative British BrandsThe 25 British brands that score highest on product and innovation.ListFastest-Growing British BrandsThe 20 brands whose owners grew revenue fastest in their latest financial year.ListBritish Luxury & Fashion BrandsBritain's most powerful luxury, fashion and prestige brands of 2026.ListBest UK BanksThe most powerful British banks and digital banks of 2026.ListUK Supermarket & Retail BrandsThe most powerful British supermarkets, shops and online retailers.ListMost Powerful Brands by NationWhere Britain's 100 most powerful brands are headquartered: England, Scotland, Wales and Northern Ireland.MethodHow the ranking worksThe five pillars of the WCRC Power Score and who qualifies.RankingAll 100 brandsThe full UK's Most Powerful 100 Brands 2026, searchable by sector.
Want the full picture? For the detailed methodology, a brand's full assessment report, or the parameters behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
Badge and citation
Cite this ranking or show the badge
The badge is available to every ranked brand: each brand page has its own citation and badge code with its rank. The badge must link back to WCRC and may not be altered. Download: navy (SVG), white (SVG). For print or high-resolution files, write to consulting@wcrcint.com.
Work with WCRC
Want to go deeper?
The WCRC Business Intelligence Unit can walk you through the research behind this ranking and what it means for your brand, your market or your story.
- Understand the research. The detailed methodology, the 50 parameters and how each score was built.
- Brand assessment reports. A full report on any ranked brand, with its strengths, gaps and peer comparison.
- Use the ranking. Licensing of the ranking, data and badge for marketing, investor or internal use.
- Interesting facts. Data points, sector insights and story angles for media and analysts.
Disclaimer
- Who was considered. Only brands whose owners publish financial results were considered. Brands that do not publish their financials have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
- Eligibility. Ranked brands generally qualify through UK founding or an owner headquartered in the UK for more than 30 years, together with current UK ownership and control. Dove and Formula 1 are included as classification exceptions. WCRC carries forward the British classification assigned to each in its global 2026 ranking. This classification does not establish that either brand meets the standard UK ownership and control test.
- Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand. No brand paid to be included, and inclusion cannot be bought.
- Not a valuation. The WCRC Power Score measures brand strength across 50 parameters. It is not a financial valuation of any brand or company, including on the Most Valuable list.
- Not advice. Nothing on this site is investment, financial or purchasing advice. Do not rely on it to make decisions of that kind.
- Scores. Scores are WCRC's assessment at the time of research. They are opinions, not measurements, and may be revised.
- Revenue and facts. Revenue is shown as reported in company filings and published results for the latest available financial year. WCRC has not audited any figure. Facts in the brand articles are checked twice against independent public sources, but errors are possible.
- Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
- Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
- Rights and AI. © 2026 WCRC. All rights reserved. The WCRC Power Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
- Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.