WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition
ChatGPT (OpenAI)
ChatGPT is the AI assistant launched by OpenAI in November 2022. OpenAI, founded in 2015 and based in San Francisco, is now organised as OpenAI Group PBC under the OpenAI Foundation, with Microsoft holding about 27%. ChatGPT reached 900 million weekly active users by February 2026, just over three years after launch. OpenAI's revenue was US$13.1bn in 2025, and a 2026 funding round valued it at US$852bn. It released GPT-5.2 in December 2025 and GPT-6 Astra in September 2026. WCRC's research found ChatGPT strongest in innovation and relevance. It operates at the frontier of AI, holds a dominant share of AI chatbot use, and defines the cultural moment around AI.
- Sector
- Technology & Digital
- Region
- Americas
- Country
- United States
- WCRC research
- Full 50-parameter assessment
What WCRC found
Frontier AI innovation, with a model pipeline running from GPT-5.2 to GPT-6 Astra.
Top-of-mind status and first-choice preference, with 900 million weekly active users by February 2026.
Exceptional cultural relevance as the brand that defines the current AI moment.
What holds it back: Wrongful-death, harm and copyright lawsuits, limited sustainability disclosure and heavy compute energy use are its weakest areas.
Status in the 2026 edition
ChatGPT (OpenAI) was researched for the 2026 edition but is not eligible for the ranking, because WCRC ranks only brands whose revenue is officially published and could be checked against the company's own filings.
WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.
Most powerful Technology & Digital brands
#1 Apple, #3 Google, #5 Nvidia, #7 Microsoft, #11 Samsung, #22 Tencent (WeChat)
Questions people ask
Is ChatGPT (OpenAI) in the WCRC World's Most Powerful 100 Brands 2026?
ChatGPT (OpenAI) was researched for the 2026 edition but is not eligible for the ranking, because WCRC ranks only brands whose revenue is officially published and could be checked against the company's own filings.
Which Technology & Digital brands are ranked in 2026?
The most powerful Technology & Digital brands in the 2026 ranking are Apple (#1), Google (#3), Nvidia (#5), Microsoft (#7), Samsung (#11), Tencent (WeChat) (#22).