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WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition

Haidilao

Haidilao is China's largest hotpot restaurant chain, run by Haidilao International Holding Ltd and listed in Hong Kong. It is known for a service reputation that has gone viral on social media, and it has a strong social media presence in China. The company holds a net cash position. WCRC's research found the brand strongest in financial health, in strong consumer goodwill built on its attentive service, and in its social media presence. It receives high coverage in Chinese media, much of it focused on its distinctive hospitality, which has made dining at its restaurants an experience that customers share widely online, extending the brand's reach well beyond paid marketing.

Region
Asia-Pacific
Country
China
WCRC research
Research Matrix screening

What WCRC found

  1. China's largest hotpot restaurant chain.

  2. Strong consumer goodwill built on a service reputation that has gone viral online.

  3. Financially sound, with a net cash position as a Hong Kong-listed company.

What holds it back: Food safety and hygiene incidents, in 2017 and again in 2025, weigh on its record and on trust in its restaurants.

Status in the 2026 edition

Haidilao was screened on the six-dimension WCRC Research Matrix for the 2026 edition. It is not among the 100 ranked brands.

WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.

Most powerful Hospitality & Travel brands

#26 Singapore Airlines, #27 McDonald's, #44 Starbucks, #47 Hilton, #51 Royal Caribbean International, #55 Emirates

Questions people ask

Is Haidilao in the WCRC World's Most Powerful 100 Brands 2026?

Haidilao was screened on the six-dimension WCRC Research Matrix for the 2026 edition. It is not among the 100 ranked brands.

Which Hospitality & Travel brands are ranked in 2026?

The most powerful Hospitality & Travel brands in the 2026 ranking are Singapore Airlines (#26), McDonald's (#27), Starbucks (#44), Hilton (#47), Royal Caribbean International (#51), Emirates (#55).