WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition
QuickBooks
QuickBooks is the small-business accounting software brand of Intuit, a United States software company. It is a category leader in accounting software for small and medium businesses, with a strong app and search presence among them. WCRC's research found its strongest dimension was financial health, because its parent Intuit holds ratings in the A range, followed by its category leadership. Coverage focuses on small-business accounting. At the parent level, the US Federal Trade Commission took action in 2024 over Intuit's advertising of free TurboTax services.
- Sector
- Technology & Digital
- Region
- Americas
- Country
- United States
- WCRC research
- Research Matrix screening
What WCRC found
Category leader in accounting software for small and medium businesses.
Strong app and search presence among small businesses.
Parent Intuit holds ratings in the A range.
What holds it back: Reputation is tied to parent Intuit, whose 2024 Federal Trade Commission action over free TurboTax advertising is a regulatory mark.
Status in the 2026 edition
QuickBooks was screened on the six-dimension WCRC Research Matrix for the 2026 edition. It is not among the 100 ranked brands.
WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.
Most powerful Technology & Digital brands
#1 Apple, #3 Google, #5 Nvidia, #7 Microsoft, #11 Samsung, #22 Tencent (WeChat)
Questions people ask
Is QuickBooks in the WCRC World's Most Powerful 100 Brands 2026?
QuickBooks was screened on the six-dimension WCRC Research Matrix for the 2026 edition. It is not among the 100 ranked brands.
Which Technology & Digital brands are ranked in 2026?
The most powerful Technology & Digital brands in the 2026 ranking are Apple (#1), Google (#3), Nvidia (#5), Microsoft (#7), Samsung (#11), Tencent (WeChat) (#22).