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WCRC

WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition

Tesla

Tesla is a US electric vehicle company, founded in 2003 and based in Austin, Texas, selling directly to customers through its website and stores in more than 35 countries. It reported 2025 revenue of US$94.83bn, and in the third quarter of 2026 revenue was flat at US$28.05bn on 486,532 deliveries. In 2026 it began producing the Cybercab and high-volume Semi, ended Model S and Model X production to focus on its Optimus robot, and grew Full Self-Driving subscriptions to 1.74 million. It is rated Baa3 by Moody's and BBB by S&P. WCRC's research found its greatest strengths in very high global recall, leadership in software-driven digital innovation and a share of public attention far above its market share.

Region
Americas
Country
United States
WCRC research
Full 50-parameter assessment

What WCRC found

  1. Very high global recall and top-of-mind status as an electric vehicle brand.

  2. Leader in digital innovation, from over-the-air updates to Full Self-Driving, with 1.74 million subscriptions.

  3. Direct online sales model that gives it full control of the buying experience.

What holds it back: Sentiment has fallen sharply, with backlash tied to its CEO's politics, a 2025 sales slump in Europe, worldwide protests and BYD overtaking it in battery-EV sales.

Status in the 2026 edition

Tesla was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.

WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.

Most powerful Automotive & Mobility brands

#10 Ferrari, #29 BMW, #32 Toyota, #35 Mercedes-Benz, #43 Michelin, #57 JR

Questions people ask

Is Tesla in the WCRC World's Most Powerful 100 Brands 2026?

Tesla was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.

Which Automotive & Mobility brands are ranked in 2026?

The most powerful Automotive & Mobility brands in the 2026 ranking are Ferrari (#10), BMW (#29), Toyota (#32), Mercedes-Benz (#35), Michelin (#43), JR (#57).