Chase

Chase in brief

• Rank: #38 of 100 in America's Most Powerful 100 Brands 2026; #6 of 14 in Banking & Financial Services.
• WCRC Power Score: 74.05 out of 100.
• Founded: 1799, by Aaron Burr (The Manhattan Company).
• Owner: JPMorgan Chase & Co., New York, New York.
• Leadership: Troy Rohrbaugh, CEO of Consumer & Community Banking since June 2026 (Jamie Dimon, Chairman and CEO of JPMorgan Chase).
• Latest revenue: $182.4bn revenue (FY2025, +2.8%), as per company filings.

What makes Chase powerful

Chase is the consumer and small-business bank of JPMorgan Chase, serving more than 86 million consumers and 7.4 million small businesses. It operates more than 5,000 branches in 48 states and Washington, D.C., and it is still building. In 2026 it planned to open more than 160 branches in over 30 states.

Digital use is growing just as fast. JPMorgan Chase had 64.9 million active mobile customers in the third quarter of 2026, up 7%, and debit and credit card sales volume rose 10% to $539.5 billion. Its card lineup is a big draw. In January 2026 Chase agreed to become the new issuer of Apple Card, bringing one of the best-known cards in the country under its roof.

Chase serves more than 86 million consumers and 7.4 million small businesses through more than 5,000 branches.

Why Chase ranks #38

Chase sits at #38 with a WCRC Power Score of 74.05, just behind ESPN and Enterprise and just ahead of Home Depot and Airbnb. Its branch network and cards give it strong recall and financial strength. It trails ESPN on emotional pull and Enterprise on service image, since fees and fraud weigh on how people feel about banks. It edges Home Depot and Airbnb on daily use and digital reach.

The Achilles' heel

Fees and fraud are Chase's weak spots. Premium cards with high annual fees test how much customers will pay for perks. Fraud is a constant fight. In October 2024 Chase began suing customers who allegedly took thousands of dollars through a viral 'infinite money glitch', and in April 2025 it sued more. Each case reminds customers that a big bank is also a big target.

The 2026 story

Chase kept growing in 2026. In January it agreed to take over the Apple Card from Goldman Sachs. In February it said it would open more than 160 branches in over 30 states during the year and renovate nearly 600 locations. In June Marianne Lake, who had led consumer banking, announced her retirement, and Troy Rohrbaugh was named CEO of Consumer & Community Banking. In the third quarter, active mobile customers rose 7% to 64.9 million.

Pillar profile

Chase's full 50-parameter profile is published on its World's Most Powerful 100 Brands 2026 page.

Versus its nearest rivals

Questions people ask

Also featured in

• Most powerful Banking & Financial Services brands
• America's 50 Most Valuable Brands
• Iconic American Heritage Brands
• American Global Powerhouses
• Most powerful brands in New York

Key facts

Sources

• Annual report (Form 10-K) and financial results of JPMorgan Chase & Co. filed with the US Securities and Exchange Commission
• Company website, official announcements and press releases
• Published interviews and statements by the leadership
• WCRC Business Intelligence Unit research: consumer sentiment, ratings and reviews, search demand, media and social data