Chevrolet in brief
- Rank: #87 of 100 in America's Most Powerful 100 Brands 2026; #5 of 7 in Automotive & Mobility.
- WCRC Power Score: 69.68 out of 100.
- Founded: 1911, by Louis Chevrolet and William C. Durant.
- Owner: General Motors Company, Detroit, Michigan.
- Leadership: Mary Barra, Chair and CEO.
- Latest revenue: $185.0bn revenue (FY2025, -1.3%), group revenue of General Motors Company, as per company filings.
What makes Chevrolet powerful
Chevrolet is General Motors' mass-market brand and one of the most familiar names on American roads. Its range runs from the Silverado pickup and the Corvette sports car to family SUVs such as the Equinox and Blazer. The gold bowtie badge appears on trucks, crossovers and electric cars sold through a national dealer network, and for many families it has been the default choice for generations.
The brand's strength is breadth. Chevrolet offers gas and electric versions of its core models, including the Equinox EV, Blazer EV and Silverado EV. It also brought back its best-known affordable electric car. The 2027 Chevy Bolt starts at $28,995, uses a lithium iron phosphate battery and has a company-estimated range of 255 miles. It also has a built-in NACS charging port and can charge from 10% to 80% in about 26 minutes.
When Chevrolet revealed the 2027 Bolt in October 2025, its $28,995 starting price made it the cheapest new electric car in America, according to InsideEVs.
Why Chevrolet ranks #87
Chevrolet sits at #87 with a WCRC Power Score of 69.68. Its recall is among the strongest in the automotive sector, and GM's scale supports its financial strength. Zoom and Hyatt, just above it, edge ahead on product and innovation momentum this year. Chevrolet stays ahead of Capital One and Best Buy, just below, because its trucks and SUVs reach a huge share of American households, even as its electric push hits turbulence.
The Achilles' heel
Chevrolet's weak spot in 2026 is its electric business. After the $7,500 federal EV tax credit ended on Sept. 30, 2025, demand fell sharply, and the year-earlier rush to beat the deadline made the comparison worse. GM sold just 1,905 Chevy Equinox EVs in the third quarter of 2026, down 92% from more than 25,000 a year earlier. Blazer EV sales fell 84% and Silverado EV sales fell 58% in the same quarter. GM's total US sales fell 5.5% that quarter.
The 2026 story
Chevrolet's 2026 story is a reset of its electric strategy around price. In October 2025, it revealed the 2027 Bolt, a longer-range return of its popular small EV, built at GM's Fairfax Assembly Plant in Kansas City, Kansas. Production began in early 2026, but GM has said it plans to end Bolt production in 2027, making it a limited run. The Bolt added 3,866 sales in the third quarter of 2026. Even so, the wider EV slowdown hit hard, with Chevy's Equinox EV, Blazer EV and Silverado EV all posting steep sales drops that quarter.
Pillar profile
Provisional desk scores out of 100, for the WCRC Business Intelligence Unit to validate.
Versus its nearest rivals
Questions people ask
What rank is Chevrolet in WCRC's America's Most Powerful Brands 2026?
Chevrolet ranks #87 of 100 in WCRC's America's Most Powerful 100 Brands 2026, with a WCRC Power Score of 69.68 out of 100.
What makes Chevrolet powerful?
Chevrolet is one of the best-known car brands in America.
What is Chevrolet's revenue?
$185.0bn revenue (FY2025, -1.3%), group revenue of General Motors Company, as per company filings.
Who founded and owns Chevrolet?
Chevrolet was founded in 1911 by Louis Chevrolet and William C. Durant. It is owned by General Motors Company and based in Detroit, Michigan.
Who leads Chevrolet?
Mary Barra, Chair and CEO.
What is Chevrolet's biggest challenge?
Electric vehicle losses and tariffs on imported parts.
Also featured in
- Most powerful Automotive & Mobility brands
- Biggest American Brands by Revenue
- Most powerful brands in Michigan
Key facts
| Brand | Chevrolet |
|---|---|
| Company / owner | General Motors Company |
| Headquarters | Detroit, Michigan, United States |
| Founded | 1911 |
| Founder(s) | Louis Chevrolet and William C. Durant |
| Leadership | Mary Barra, Chair and CEO |
| Latest revenue | $185.0bn revenue (FY2025, -1.3%), group revenue of General Motors Company, as per company filings |
| Sector | Automotive & Mobility |
| Website | chevrolet.com |
| Country of origin | United States |
Sources
- Annual report (Form 10-K) and financial results of General Motors Company filed with the US Securities and Exchange Commission
- Company website, official announcements and press releases
- Published interviews and statements by the leadership
- WCRC Business Intelligence Unit research: consumer sentiment, ratings and reviews, search demand, media and social data
