Axis Bank has secured the 18th position in the prestigious WCRC Intelligence India's Most Powerful Brands 2024-25 ranking.
The ranking evaluates brands across consumer trust, market penetration, digital innovation, customer satisfaction, and financial performance.
Axis Bank's digital transformation journey has been particularly noteworthy, with its mobile banking platform seeing a 65% increase in active users.
"Axis Bank's brand story is one of continuous evolution," noted the WCRC Intelligence research team.
The bank's 'Dil Se Open' campaign resonated strongly with consumers, contributing to a measurable increase in brand recall.
Axis Bank's continued investment in fintech partnerships and sustainable finance positions it well for further brand equity growth.
