Eicher Motors has secured the 42nd position, driven primarily by the extraordinary brand power of Royal Enfield.
Royal Enfield's brand narrative is one of the most compelling in the automotive world — the oldest motorcycle brand in continuous production.
The brand's ability to create a lifestyle community through events like Rider Mania and Himalayan Odyssey sets it apart.
"Royal Enfield has made a mass-market product feel exclusive," observed the WCRC Intelligence Unit.
Eicher's commercial vehicle joint venture with Volvo adds a B2B dimension to the group's brand portfolio.
The company's foray into electric motorcycles promises to bring Royal Enfield's heritage into the electric era.
