Hero MotoCorp, the world's largest manufacturer of motorcycles and scooters, has secured the 49th position.
Hero MotoCorp's brand continues to resonate strongly with Indian consumers in the mass market segment.
Hero MotoCorp's investment in electric mobility through Vida represents a significant brand extension.
"Hero MotoCorp's challenge is unique — maintaining value-for-money positioning while appealing to aspirational consumers," observed the WCRC Intelligence report.
The company's brand equity is built on decades of reliability and affordability.
Hero's extensive dealer network spanning over 10,000 touch points remains one of its strongest brand assets.
