MB-434 · Film, Sports & Publishing · Media, Entertainment & Sports
Indian Premier LeagueMegaBrand · Professional sports leagues
Indian Premier League is the MegaBrand for Professional sports leagues in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Pro Kabaddi League, ISL, Prime Volleyball, Ultimate Kho Kho and Premier Badminton League.
- MegaBrand
- Indian Premier League
- Category
- Professional sports leagues
- Industry
- Film, Sports & Publishing
- Sector
- Media, Entertainment & Sports
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-434 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Film, Sports & Publishing; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Professional sports leagues, Indian Premier League is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Indian Premier League on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Professional sports leagues in India?
Indian Premier League is the MegaBrand for Professional sports leagues in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Indian Premier League?
Pro Kabaddi League, ISL, Prime Volleyball, Ultimate Kho Kho and Premier Badminton League were assessed alongside Indian Premier League, in the same fieldwork and on the same 50 parameters.
Is Indian Premier League in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Indian Premier League, is in contention for Industry MegaBrand in Film, Sports & Publishing and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Film, Sports & Publishing
- Mumbai IndiansSports franchises and clubs
- Star SportsSports broadcasting and media rights
- NODWIN GamingEsports and competitive gaming
- Yash Raj FilmsFilm studios and production houses
- PVR INOXCinema exhibition chains
- The Times of IndiaNational newspapers
- Dainik JagranNewspapers — Hindi and vernacular
- India TodayMagazines and business journals
How to cite
WCRC Intelligence, "Indian Premier League — MegaBrand, Professional sports leagues", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/indian-premier-league
Free to read and quote with attribution to WCRC Intelligence and a link to this page.