MB-440 · Film, Sports & Publishing · Media, Entertainment & Sports
The Times of IndiaMegaBrand · National newspapers
The Times of India is the MegaBrand for National newspapers in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Hindustan Times, The Hindu, Indian Express, Economic Times and Deccan Herald.
- MegaBrand
- The Times of India
- Category
- National newspapers
- Industry
- Film, Sports & Publishing
- Sector
- Media, Entertainment & Sports
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-440 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Film, Sports & Publishing; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of National newspapers, The Times of India is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · The Times of India on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for National newspapers in India?
The Times of India is the MegaBrand for National newspapers in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside The Times of India?
Hindustan Times, The Hindu, Indian Express, Economic Times and Deccan Herald were assessed alongside The Times of India, in the same fieldwork and on the same 50 parameters.
Is The Times of India in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including The Times of India, is in contention for Industry MegaBrand in Film, Sports & Publishing and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Film, Sports & Publishing
- Indian Premier LeagueProfessional sports leagues
- Mumbai IndiansSports franchises and clubs
- Star SportsSports broadcasting and media rights
- NODWIN GamingEsports and competitive gaming
- Yash Raj FilmsFilm studios and production houses
- PVR INOXCinema exhibition chains
- Dainik JagranNewspapers — Hindi and vernacular
- India TodayMagazines and business journals
How to cite
WCRC Intelligence, "The Times of India — MegaBrand, National newspapers", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/the-times-of-india
Free to read and quote with attribution to WCRC Intelligence and a link to this page.