MB-436 · Film, Sports & Publishing · Media, Entertainment & Sports
Star SportsMegaBrand · Sports broadcasting and media rights
Star Sports is the MegaBrand for Sports broadcasting and media rights in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Sony Sports, JioHotstar Sports, DD Sports, Eurosport India and FanCode.
- MegaBrand
- Star Sports
- Category
- Sports broadcasting and media rights
- Industry
- Film, Sports & Publishing
- Sector
- Media, Entertainment & Sports
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-436 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Film, Sports & Publishing; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Sports broadcasting and media rights, Star Sports is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Star Sports on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Sports broadcasting and media rights in India?
Star Sports is the MegaBrand for Sports broadcasting and media rights in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Star Sports?
Sony Sports, JioHotstar Sports, DD Sports, Eurosport India and FanCode were assessed alongside Star Sports, in the same fieldwork and on the same 50 parameters.
Is Star Sports in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Star Sports, is in contention for Industry MegaBrand in Film, Sports & Publishing and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Film, Sports & Publishing
- Indian Premier LeagueProfessional sports leagues
- Mumbai IndiansSports franchises and clubs
- NODWIN GamingEsports and competitive gaming
- Yash Raj FilmsFilm studios and production houses
- PVR INOXCinema exhibition chains
- The Times of IndiaNational newspapers
- Dainik JagranNewspapers — Hindi and vernacular
- India TodayMagazines and business journals
How to cite
WCRC Intelligence, "Star Sports — MegaBrand, Sports broadcasting and media rights", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/star-sports
Free to read and quote with attribution to WCRC Intelligence and a link to this page.