MegaBrands 501India's benchmark brands · 2026–27

MB-435 · Film, Sports & Publishing · Media, Entertainment & Sports

Mumbai IndiansMegaBrand · Sports franchises and clubs

Mumbai Indians is the MegaBrand for Sports franchises and clubs in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Chennai Super Kings, Royal Challengers Bengaluru, Kolkata Knight Riders, Delhi Capitals and Rajasthan Royals.

MegaBrand
Mumbai Indians
Category
Sports franchises and clubs
Industry
Film, Sports & Publishing
Sector
Media, Entertainment & Sports
Market
consumer (B2C)
Edition
MegaBrands 501, 2026–27 Founding Edition
MegaBrand ID
MB-435 (slot number, not a rank)
In contention for
Industry MegaBrand · Film, Sports & Publishing; India's 100 Most Powerful Brands 2026–27

What it means

As the MegaBrand of Sports franchises and clubs, Mumbai Indians is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.

How MegaBrands are selected → · Mumbai Indians on mostvaluablebrands.com →

Questions and answers

Which brand is the MegaBrand for Sports franchises and clubs in India?

Mumbai Indians is the MegaBrand for Sports franchises and clubs in the 2026–27 MegaBrands 501 by WCRC Intelligence.

Which brands were assessed alongside Mumbai Indians?

Chennai Super Kings, Royal Challengers Bengaluru, Kolkata Knight Riders, Delhi Capitals and Rajasthan Royals were assessed alongside Mumbai Indians, in the same fieldwork and on the same 50 parameters.

Is Mumbai Indians in contention for India's 100 Most Powerful Brands?

Yes. Every brand in the 501 cohort, including Mumbai Indians, is in contention for Industry MegaBrand in Film, Sports & Publishing and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.

Other MegaBrands in Film, Sports & Publishing

All 9 MegaBrands in Film, Sports & Publishing →

How to cite

WCRC Intelligence, "Mumbai Indians — MegaBrand, Sports franchises and clubs", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/mumbai-indians

Free to read and quote with attribution to WCRC Intelligence and a link to this page.