Ask every team, in writing, what they want the organisation to become, and commit to telling them within a month what you will act on.
Days 0–30Phase 1 · Diagnose and commit
Read the organisation's current consciousness and ask people what they want it to become.
- Ask every team in writing what they want the organisation to become, and commit to replying within a month on what will be acted on.
- Review the change portfolio and record how many initiatives name the belief or assumption they are meant to change.
- Run the leadership alignment pulse by business unit, and sample last year's process changes to see which are still in use.
- Mark which stage of development the organisation is in, and what consolidation that stage still needs.
Deliverable: A consciousness reading: themes from the teams' answers, the CEO's written reply, the stage marker and the KPI baselines.
Gate: Every team has answered, the CEO has replied in writing within the month, and a baseline is recorded for all four KPIs.
Days 31–90Phase 2 · Pilot and prove
Prove in one unit that naming the belief to change, and carrying it into ordinary work, makes change stick.
- The unit head names the one belief that must change, for example how the unit sees customers or risk, and how anyone would notice it had changed.
- The head states the intended change in plain words and repeats it in every forum, as guidance from above.
- Adopt frontline ideas from the teams' answers into the unit plan and log each one, honouring aspiration from below.
- Audit one ordinary workflow in the unit, covering a budget, a hiring decision and a regular meeting, to see whether the new belief shows up.
Deliverable: A pilot workflow audit showing where the new belief is and is not present in budget, hiring and meetings.
Gate: The belief is named in the unit's plan, the workflow audit shows it in at least one budget, hiring or meeting decision, and adopted frontline ideas are logged.
Days 91–180Phase 3 · Embed and scale
Carry the change into budgets, hiring and incentives across the whole organisation, one stage at a time.
- The CFO and CHRO require every change business case to name the belief it is meant to change.
- Align budgets, hiring criteria and incentives with the new belief, so it is integrated across working life.
- Train managers as guides who give direction and support rather than commands.
- Complete the consolidation work for the current stage before launching the next.
Deliverable: A revised change business case template, aligned budget and hiring criteria, and a trained manager group.
Gate: The mindset-named change ratio is reported across the portfolio, and the consolidation work for the current stage is signed off before the next stage starts.
Month 7 onwardsPhase 4 · Sustain and renew
Make sure the change lasts and that the vocabulary never runs ahead of behaviour.
- Check twelve months on which process changes are still in use, by sampling workflows.
- Repeat the question to every team about what they want the organisation to become, and compare the answers with the first round.
- Review the organisation's stage with the board each year and decide what the next stage requires.
- Audit for transformation language that has spread without any change in budgets, incentives or meetings.
Deliverable: An annual integral review to the board covering change persistence, aspiration uptake, alignment and stage.
Gate: Change persistence is measured for every major process change, and the board has confirmed the current stage and its consolidation needs.
Governance
sponsor: The CEO, because guidance from above has to come from the person whose words every forum hears.
lead: The head of strategy, working with the CHRO, who runs the change portfolio, the ideas log and the workflow audits.
forum: Quarterly in the leadership meeting, with an annual stage review at the board.
decision_rights: The lead can adopt frontline ideas into plans and commission workflow audits; naming the belief to change and moving to a new stage go to the sponsor.
Cadence
Monthly: The CEO repeats the intended change of mindset in plain words in each leadership forum.
Quarterly: Frontline ideas adopted into plans are counted from the ideas log and reported back to the teams that raised them.
Quarterly: The CEO audits one ordinary workflow to see whether the new mindset is present in it.
Annually: The stage review: the board confirms which stage the organisation is in and what consolidation remains.
startup
The founder asks every person what they want the company to become and names the one belief the company must change to get there. Changes are checked in the founder's own budget and hiring decisions.
scaleup
Every change business case names the belief it is meant to change, the CEO audits one workflow a quarter, and managers are trained as guides. Consolidation of each stage is completed before the next begins.
enterprise
The change portfolio is managed against named beliefs across businesses, with alignment tracked by unit. The board reviews the organisation's stage each year and checks change persistence before approving the next stage.