WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition
Bank of America
Bank of America is one of the largest US banks and a global systemically important bank, serving consumers, businesses and institutions, with Merrill in wealth management and a large global markets business. In 2025 it reported revenue of US$113.1bn, up 6.8%, and net income of US$30.5bn. Its Erica virtual assistant and BofA mobile app are highly rated and used by a very large digital customer base. WCRC's research found its greatest strengths in its competitive financial position and scale, financial stability, near-universal recognition as a banking name, and a broad portfolio running from everyday banking to wealth and markets, delivered with strong technology and digital capability.
- Region
- Americas
- Country
- United States
- WCRC research
- Full 50-parameter assessment
What WCRC found
Major competitive scale, with 2025 net income of US$30.5bn on US$113.1bn revenue.
Broad portfolio spanning consumer banking, Merrill wealth management and global markets.
Strong digital delivery through the Erica AI assistant and a highly rated mobile app.
What holds it back: Complaint handling remains a weak spot, after a 2023 CFPB order over junk fees and unauthorised accounts added to a history of US regulatory penalties.
Status in the 2026 edition
Bank of America was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.
WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.
Most powerful Banking & Financial Services brands
#19 Visa, #34 MasterCard, #39 Nubank, #41 American Express, #49 DBS, #67 Nasdaq
Questions people ask
Is Bank of America in the WCRC World's Most Powerful 100 Brands 2026?
Bank of America was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.
Which Banking & Financial Services brands are ranked in 2026?
The most powerful Banking & Financial Services brands in the 2026 ranking are Visa (#19), MasterCard (#34), Nubank (#39), American Express (#41), DBS (#49), Nasdaq (#67).