WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition
Fidelity
Fidelity Investments is a privately held US financial services group, owned through FMR LLC, covering retail brokerage, workplace retirement plans and asset management. In 2025 it reported revenue of US$37.7bn, up 15%, and operating income of US$12.7bn. It holds US$18.0tn in assets under administration and US$7.1tn in managed assets. Its app and web platforms serve retail investors at very large scale, making it one of the leading names in US investing. WCRC's research found its greatest strengths in its competitive financial position, the breadth and logic of its product range and its standing as a first-choice provider for American investors.
- Region
- Americas
- Country
- United States
- WCRC research
- Full 50-parameter assessment
What WCRC found
Strong competitive finances: US$37.7bn revenue and US$12.7bn operating income in 2025.
Broad, coherent product range across brokerage, workplace retirement and asset management, with US$7.1tn in managed assets.
First-choice standing with US investors, reflected in US$18.0tn of assets under administration.
What holds it back: As a private, family-controlled firm, Fidelity discloses less on governance and sustainability than listed peers, which limits outside visibility of its ESG performance.
Status in the 2026 edition
Fidelity was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.
WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.
Most powerful Banking & Financial Services brands
#19 Visa, #34 MasterCard, #39 Nubank, #41 American Express, #49 DBS, #67 Nasdaq
Questions people ask
Is Fidelity in the WCRC World's Most Powerful 100 Brands 2026?
Fidelity was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.
Which Banking & Financial Services brands are ranked in 2026?
The most powerful Banking & Financial Services brands in the 2026 ranking are Visa (#19), MasterCard (#34), Nubank (#39), American Express (#41), DBS (#49), Nasdaq (#67).