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WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition

ING

ING is a Dutch banking group, ING Groep N.V., with strong positions across Europe and a reputation as a pioneer of digital banking. In FY2025 it reported total income of about EUR23.0 billion and a net result of EUR6.33 billion, with a return on equity of 13.2% and a CET1 capital ratio of 13.1%. Its mobile-first model serves 15.4 million customers who use ING as their primary bank through mobile channels, and its orange lion is one of the most distinctive marks in European finance. WCRC's research found ING strongest in the technology behind its service delivery, in financial stability backed by A-range credit ratings, in its competitive financial position, and in a compliance record that has improved since the 2018 money-laundering settlement.

Region
Europe
Country
Netherlands
WCRC research
Full 50-parameter assessment

What WCRC found

  1. Mobile-first banking, with 15.4 million customers using ING as their primary bank through digital channels.

  2. Solid finances: a FY2025 net result of EUR6.33 billion, 13.2% return on equity and 13.1% CET1 ratio.

  3. A distinctive visual identity built around the orange lion mark.

What holds it back: The EUR775 million Dutch anti-money-laundering settlement of 2018 still shapes perceptions of its compliance record, despite stronger controls and disclosure since.

Status in the 2026 edition

ING was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.

WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.

Most powerful Banking & Financial Services brands

#19 Visa, #34 MasterCard, #39 Nubank, #41 American Express, #49 DBS, #67 Nasdaq

Questions people ask

Is ING in the WCRC World's Most Powerful 100 Brands 2026?

ING was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.

Which Banking & Financial Services brands are ranked in 2026?

The most powerful Banking & Financial Services brands in the 2026 ranking are Visa (#19), MasterCard (#34), Nubank (#39), American Express (#41), DBS (#49), Nasdaq (#67).