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WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition

Mercadona

Mercadona is Spain's leading supermarket chain, a privately held company that also operates in Portugal. In 2025 it reported sales of EUR41.9bn, up 8%, and net profit of EUR1.73bn, with zero net debt and 1,672 stores. It holds about 28.5% of the Spanish grocery market and 8.8% in Portugal. The company publishes audited accounts and presents its results each March. Its model rests on low everyday prices, strong own brands and a customer-first approach it calls 'El Jefe'. WCRC's research found its greatest strength in the clarity and consistency of that positioning, supported by sound finances and a place in Spanish daily life that makes it the default grocery choice for many households.

Region
Europe
Country
Spain
WCRC research
Full 50-parameter assessment

What WCRC found

  1. Very clear, long-held positioning around everyday low prices and the 'El Jefe' customer model.

  2. Sound finances: EUR1.73bn net profit in 2025 with zero net debt.

  3. Default grocery choice in Spain, with a 28.5% market share and about 1,672 stores.

What holds it back: Mercadona's sustainability communication and thought leadership are thinly documented, and its online grocery offer remains limited compared with its store network.

Status in the 2026 edition

Mercadona was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.

WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.

Most powerful Retail & E-Commerce brands

#9 Amazon, #18 Costco, #24 IKEA, #31 Sephora, #48 Mercado Libre, #50 Uniqlo

Questions people ask

Is Mercadona in the WCRC World's Most Powerful 100 Brands 2026?

Mercadona was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.

Which Retail & E-Commerce brands are ranked in 2026?

The most powerful Retail & E-Commerce brands in the 2026 ranking are Amazon (#9), Costco (#18), IKEA (#24), Sephora (#31), Mercado Libre (#48), Uniqlo (#50).