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WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition

Shopee (Sea)

Shopee is the e-commerce platform of Singapore-based Sea Limited, the leading online marketplace in Southeast Asia with a large presence in Taiwan and Brazil. Reported as Sea's e-commerce segment, it generated revenue of US$16.6bn in 2025, up 33.9%, on gross merchandise value of US$127.4bn, which grew 26.8% while orders rose 27.2%. Shopee earned adjusted EBITDA of US$880.6m, and parent Sea reported net income of US$1.61bn. It is among the most downloaded shopping apps in the world. WCRC's research found its greatest strengths in digital commerce capability, technology-led delivery and fast-growing purchase demand, which make it the default place to shop online for many consumers across the region.

Region
Asia-Pacific
Country
Singapore
WCRC research
Full 50-parameter assessment

What WCRC found

  1. Digital commerce at scale: US$127.4bn in gross merchandise value in 2025.

  2. Technology-led, app-first delivery from one of the world's most downloaded shopping apps.

  3. Rapidly growing demand, with 2025 orders up 27.2% and gross merchandise value up 26.8%.

What holds it back: Shopee publishes little environmental data, and counterfeit goods and packaging waste weigh on its sustainability and responsible sourcing record.

Status in the 2026 edition

Shopee (Sea) was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.

WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.

Most powerful Retail & E-Commerce brands

#9 Amazon, #18 Costco, #24 IKEA, #31 Sephora, #48 Mercado Libre, #50 Uniqlo

Questions people ask

Is Shopee (Sea) in the WCRC World's Most Powerful 100 Brands 2026?

Shopee (Sea) was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.

Which Retail & E-Commerce brands are ranked in 2026?

The most powerful Retail & E-Commerce brands in the 2026 ranking are Amazon (#9), Costco (#18), IKEA (#24), Sephora (#31), Mercado Libre (#48), Uniqlo (#50).