WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition
UOB
UOB, United Overseas Bank Limited, is a Singapore-based bank with a retail franchise across Singapore, Malaysia, Thailand, Indonesia and Vietnam, which it expanded by acquiring Citi's consumer banking business in several ASEAN markets. It operates under the Right By You brand promise and runs TMRW, a digital bank recognised across the region. UOB holds AA-range credit ratings from all three major agencies, all with stable outlooks, and a CET1 ratio of 15.1%. It reported net profit of S$4.68 billion, down from S$6.05 billion. WCRC's research found UOB strongest in financial stability and institutional confidence, in its clear ASEAN banking positioning, in the technology behind its service delivery, and in a clean governance record under Singapore's strict regulatory regime.
- Region
- Asia-Pacific
- Country
- Singapore
- WCRC research
- Full 50-parameter assessment
What WCRC found
Exceptional financial stability, with AA-range credit ratings, all stable, and a 15.1% CET1 ratio.
Clear positioning as an ASEAN bank under its Right By You brand promise.
Strong digital delivery through TMRW, its digital bank recognised across the region.
What holds it back: Net profit fell to S$4.68 billion from S$6.05 billion, and the brand's presence remains largely regional within ASEAN.
Status in the 2026 edition
UOB was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.
WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.
Most powerful Banking & Financial Services brands
#19 Visa, #34 MasterCard, #39 Nubank, #41 American Express, #49 DBS, #67 Nasdaq
Questions people ask
Is UOB in the WCRC World's Most Powerful 100 Brands 2026?
UOB was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.
Which Banking & Financial Services brands are ranked in 2026?
The most powerful Banking & Financial Services brands in the 2026 ranking are Visa (#19), MasterCard (#34), Nubank (#39), American Express (#41), DBS (#49), Nasdaq (#67).