MB-418 · Travel, Leisure & Hospitality Services · Travel, Hospitality & Leisure
ImagicaaMegaBrand · Theme and amusement parks
Imagicaa is the MegaBrand for Theme and amusement parks in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Wonderla, Nicco Park, Adlabs, EsselWorld and Ramoji Film City.
- MegaBrand
- Imagicaa
- Category
- Theme and amusement parks
- Industry
- Travel, Leisure & Hospitality Services
- Sector
- Travel, Hospitality & Leisure
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-418 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Travel, Leisure & Hospitality Services; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Theme and amusement parks, Imagicaa is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Imagicaa on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Theme and amusement parks in India?
Imagicaa is the MegaBrand for Theme and amusement parks in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Imagicaa?
Wonderla, Nicco Park, Adlabs, EsselWorld and Ramoji Film City were assessed alongside Imagicaa, in the same fieldwork and on the same 50 parameters.
Is Imagicaa in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Imagicaa, is in contention for Industry MegaBrand in Travel, Leisure & Hospitality Services and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Travel, Leisure & Hospitality Services
- MakeMyTripOnline travel agencies
- Thomas Cook IndiaTour operators and holiday packages
- redBusBus and rail booking platforms
- ThrillophiliaExperiential and adventure travel
- IRCTCPilgrimage and religious tourism
- Ananda in the HimalayasWellness retreats and spas
- Cordelia CruisesCruise and waterway experiences
- YatraCorporate travel management
- Marriott InternationalHotel management and franchising
All 10 MegaBrands in Travel, Leisure & Hospitality Services →
How to cite
WCRC Intelligence, "Imagicaa — MegaBrand, Theme and amusement parks", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/imagicaa
Free to read and quote with attribution to WCRC Intelligence and a link to this page.