MB-417 · Travel, Leisure & Hospitality Services · Travel, Hospitality & Leisure
IRCTCMegaBrand · Pilgrimage and religious tourism
IRCTC is the MegaBrand for Pilgrimage and religious tourism in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Kesari Tours, SOTC Pilgrimage, Veena World, Sri Tirupati Tours and Yatra Devotional.
- MegaBrand
- IRCTC
- Category
- Pilgrimage and religious tourism
- Industry
- Travel, Leisure & Hospitality Services
- Sector
- Travel, Hospitality & Leisure
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-417 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Travel, Leisure & Hospitality Services; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Pilgrimage and religious tourism, IRCTC is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · IRCTC on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Pilgrimage and religious tourism in India?
IRCTC is the MegaBrand for Pilgrimage and religious tourism in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside IRCTC?
Kesari Tours, SOTC Pilgrimage, Veena World, Sri Tirupati Tours and Yatra Devotional were assessed alongside IRCTC, in the same fieldwork and on the same 50 parameters.
Is IRCTC in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including IRCTC, is in contention for Industry MegaBrand in Travel, Leisure & Hospitality Services and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Travel, Leisure & Hospitality Services
- MakeMyTripOnline travel agencies
- Thomas Cook IndiaTour operators and holiday packages
- redBusBus and rail booking platforms
- ThrillophiliaExperiential and adventure travel
- ImagicaaTheme and amusement parks
- Ananda in the HimalayasWellness retreats and spas
- Cordelia CruisesCruise and waterway experiences
- YatraCorporate travel management
- Marriott InternationalHotel management and franchising
All 10 MegaBrands in Travel, Leisure & Hospitality Services →
How to cite
WCRC Intelligence, "IRCTC — MegaBrand, Pilgrimage and religious tourism", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/irctc
Free to read and quote with attribution to WCRC Intelligence and a link to this page.