MB-422 · Travel, Leisure & Hospitality Services · Travel, Hospitality & Leisure
Marriott InternationalMegaBrand · Hotel management and franchising
Marriott International is the MegaBrand for Hotel management and franchising in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Accor, IHG, Radisson Hotel Group, Hilton and Wyndham.
- MegaBrand
- Marriott International
- Category
- Hotel management and franchising
- Industry
- Travel, Leisure & Hospitality Services
- Sector
- Travel, Hospitality & Leisure
- Market
- business (B2B)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-422 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Travel, Leisure & Hospitality Services; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Hotel management and franchising, Marriott International is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Marriott International on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Hotel management and franchising in India?
Marriott International is the MegaBrand for Hotel management and franchising in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Marriott International?
Accor, IHG, Radisson Hotel Group, Hilton and Wyndham were assessed alongside Marriott International, in the same fieldwork and on the same 50 parameters.
Is Marriott International in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Marriott International, is in contention for Industry MegaBrand in Travel, Leisure & Hospitality Services and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Travel, Leisure & Hospitality Services
- MakeMyTripOnline travel agencies
- Thomas Cook IndiaTour operators and holiday packages
- redBusBus and rail booking platforms
- ThrillophiliaExperiential and adventure travel
- IRCTCPilgrimage and religious tourism
- ImagicaaTheme and amusement parks
- Ananda in the HimalayasWellness retreats and spas
- Cordelia CruisesCruise and waterway experiences
- YatraCorporate travel management
All 10 MegaBrands in Travel, Leisure & Hospitality Services →
How to cite
WCRC Intelligence, "Marriott International — MegaBrand, Hotel management and franchising", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/marriott-international
Free to read and quote with attribution to WCRC Intelligence and a link to this page.